Blog

Welcome to digital independence

Zurich, 29.01.2025

The Swiss IT company Open Circle is transforming itself from an IT service provider to a developer of independent IT solutions. To this end, Open Circle is launching a new brand identity.

In times of global conflict and uncertainty, digital sovereignty is becoming an increasingly important success factor for SMEs. Focussing solely on the products and services of one provider or one region is risky.

Switzerland has a long tradition of neutrality. Open Circle is convinced that this attitude should also apply in the digital space and offers its customers the perfect alternative to the dominant international IT providers with a holistic and modular IT solution. Open Circle relies on open source technologies and guarantees independent and secure data storage in Switzerland with the Swiss Business Cloud. In this way, the Swiss IT company is creating a digitally independent future for its customers.

Digital sovereignty

Digital sovereignty is more than just a buzzword – it is the centrepiece of the new Open Circle brand identity. With the key message ‘Welcome to digital independence’, the company is sending a strong signal in favour of independence in the digital world.

This vision is reflected in a unique visual world: instead of typical IT aesthetics, iconic black and white shots of ballet dancers convey elegance, precision and freedom. This staging breaks with industry conventions and makes the values of Open Circle visually tangible.

New brand logo

The brand itself has also been redesigned for the new look. The new brand plays with the tectonic elements ‘O’ and ‘C’, with the ‘C’ also symbolising an open circle. The tectonic elements in the signal colours red and blue run through the entire appearance and, in combination with the black and white imagery, form a strong and memorable visual contrast. The new appearance of Open Circle can be experienced digitally on the new website www.open-circle.ch and physically. The essence of Open Circle’s new image can be found in the brand movie.

Brand Launch Video

About Open Circle

Open Circle, based in Zurich, is an ISO-certified Swiss IT solution provider. The company was founded in 2001 and currently employs around 40 people. Open Circle offers a modern working environment for SMEs that attach great importance to digital sovereignty. Open Circle’s customers include asset managers, healthcare providers and other companies with sensitive data. Open Circle solutions can be purchased directly or via selected reseller partners.